Helena Rubinstein: Beauty is Power

October 30, 2014

Our latest project for the Jewish Museum in New York is a catalogue for the first museum exhibition to focus on cosmetics entrepreneur and arts patron Helena Rubinstein. From modest beginnings in a small Polish town, Rubinstein (1872–1965) built a highly successful beauty empire and became an international household name. By adapting avant-garde and modernist design movements into her personal brand, Rubinstein created new standards for beauty and personal taste.

Beauty is Power reunites selections from Rubinstein’s famed collection—which was dispersed after her death at the age of ninety-two—including works by Picasso, Matisse, Miró, Kahlo, and Nadelman, as well as her iconic collection of African and Oceanic sculpture, miniature period rooms, jewelry, and fashion. The catalogue also includes reproductions of Rubinstein’s advertising and promotional materials for her salons and products.

Written by Jewish Museum curator Mason Klein, the 168-page catalogue for Beauty is Power features 196 illustrations. The book was produced by Marquand Books, designed by A Practice for Everyday Life, and distributed by Yale University Press.

Helena Rubinstein: Beauty is Power, will be on display through March 22, 2015. For more information, visit the Jewish Museum. To purchase copies of the book, visit Yale University Press.


Photography by Jeremy Linden